2005_NL_3rd year_Project"Tourism and Identity"

Assignment:
Suggest a new kind of tourism for Netherlands considering its identity.

My concept:
To feel "Netherlands" in the daily life - at the supermarket through the products from
Netherlands.
Target group is japanese people who working very hard and therefore have little time to travel around. For them the supermarket is the most visited place.
People can find typical products at this supermarket and if you swing the products on the barcord reader you can get more information about Netherlands.

This idea comes from one of the most important feature of Netherlands: its high trading
ability since hundreds years ago.

I made a shopping-bag-formed broshure and a poster.